- Success Stories
Learn how Kadena has delivered innovation and new business value for these companies
Kadena is already helping companies across a range of industries. How? By making it easy to create and manage dynamic mail campaigns, agile fulfillment programs, and an efficient, streamlined supply chain. Take a look at these success stories and we think you'll agree; Kadena is the most robust, flexible, and powerful print communications platform available today.
Dynamic Mail Communications for a Travel and Leisure Market Leader
Dynamic Mail Communications for a
Travel and Leisure Market Leader
The Business Scenario
In a world saturated with digital content, direct mail programs can be one of today's most effective marketing methods-provided they are properly targeted and executed.
One example involves a global corporation in the travel and leisure industry. The company built its business by marketing its cruises, recruiting new customers, and driving repeat business with a steady stream of direct mail.
When the company began growing-rapidly-it decided to upgrade its direct mail operation. It wanted to combine data sources, connect its systems, and unify its vendor model. The goal was to develop a method to ensure all of its marketing promotions arrived on time, thereby increasing the "take-up rate" on special offers. But it also wanted a system that was scalable, so the program could grow easily along with the market.
In short, the company was looking for a dynamic mail solution.
The Cenveo team immediately advised that the company needed a more tightly integrated execution model, one that allowed it to track campaigns, spot problems, and smooth out any potential speed bumps.
Cenveo suggested using its technology platform, Kadena™ The platform would provide the transparency needed to track and control the company's mail programs at a detailed level from start to finish.
The Cenveo team built a solution on Kadena's™ powerful analytics module, K-Insight. With this module, Cenveo could track all of the company's direct mail promotions, representing tens of millions of dollars' worth of marketing spend.
With K-Insight, Cenveo can:
- Track the exact day a marketing kit arrives at a particular customer's address.
- Verify when items arrive in aggregate to specific blocks, areas, or regions-triggering prompt follow-up.
- Spot any distribution issues (and their causes) across the entire supply chain in near real-time.
- Resolve problems and prevent them from propagating through the program.
- Manage the company's direct mail activity as an integral part of its customers' journeys and boost programs' effectiveness with better targeted and personalized messaging.
The company agreed, and soon saw a significant increase in its response rates. Equally important, it can now pinpoint the most effective follow-up action for each mailing. And their new system is entirely scalable.
The company now relies on Cenveo for its highest value mail campaigns. More importantly, by using the Kadena™ platform, the company has transformed its conventional direct mail activities into a dynamic mail communications solution. It has saved time, cut costs, and boosted the return on its marketing investment-thanks to Cenveo and Kadena™.
Agile Fulfillment Solution for a Nationwide Food Service
Agile Fulfillment Solution for Nationwide Food Services
The Business Scenario
Supporting an extensive retail network can be problematic, especially when each outlet needs on-demand access to customized print materials. Consider the food service management company with more than 400 corporate cafés across the nation. When a café had to update its menu or other print materials, it would manually submit its order to a local vendor, and then send the artwork through a painfully slow corporate review process.
Not only was the procedure overly time-consuming, but it often compromised the company's brand, since it was nearly impossible to ensure all vendors would comply with brand guidelines. To make matters worse, tracking materials and orders had become frustrating, and controlling the associated costs was taking far too much time.
The company recognized the problem, and set out to streamline its ordering and fulfillment system, consolidate its vendor base, and better control its brand image in the marketplace.
Cenveo analyzed the situation and suggested building a print fulfillment solution on its integrated technology platform-Kadena. It assembled a set of Kadena modules that would help the company meet its goals, cut costs, and generate powerful analytics.
The Cenveo team created a seamless solution built on three Kadena components: K-Center, K-Design, and K-Insight.
- K-Center is a powerful B2B portal that acts as a virtual storefront from which café managers order menus, cups, labels-you name it-from an approved catalog. Kadena takes it from there, and routes the order to the appropriate production facility-significantly reducing the order-to-delivery timeframe.
- K-Design allows for customizable templates, so when cafés need materials to be personalized-for example, staff nameplates-managers choose from pre-approved designs with variable data fields. This not only makes ordering a breeze, but it also eliminates the approval process, as well as the need to produce custom art for each project.
- K-Insight enables the company to analyze its orders, costs, and processes quickly and easily. It also generates powerful insights into trends and usage patterns, allowing the company to make faster decisions on adding more selections for popular items, and discontinuing those that are not used.
Equally important, all materials comply with the company's brand guidelines, so Kadena has done more than save the firm money-it has helped solidify its visibility in the marketplace.
Agile Fulfillment for a Sports Clothing and Accessories Retailer
Agile Fulfillment for a
Sports Clothing and Accesories
The Business Scenario
When it comes to producing high-end print materials, no step is more important than proofing your designs. If handled improperly, entire production runs can be wasted-or, worse yet, sub-par products or promotions can wind up in the hands of your customers.
Take, for example, a major sports apparel and accessories manufacturer based in Maryland. Because of its fast-paced environment, the company was relying on an ad-hoc proofing process. The result? Outdated copy, problems locating like items, production delays, re-runs, and in some cases, costly confusion at the production plants.
The firm knew something needed to be done, so it chose Cenveo to help.
The Cenveo team reviewed the company's design and production processes, as well as its workflows. It immediately identified the pre-production process-specifically, proofing-as the weak link in the chain. The company needed a central proofing system-preferably, one that would make it easy for designers, vendors, and corporate personnel to access and review proofs, mark them up, and sign off on them with ease.
The team recommended a solution built on Cenveo's technology platform, Kadena™ It knew that K-Proof, the platform's virtual proofing module, would result in a new, streamlined pre-production process.
With K-Proof, the company's designers, Asian and North American plants, and vendors collaborate quickly and easily via an intuitive web-based workspace. They inspect proofs-mark them up, discuss details, write out special instructions, and move them quickly on to a "print ready" state.
This new process eliminates slow and error-prone email communications, reduces mailing expense, and keeps incorrect artwork from winding up on a printing press.
The company's production team now relies on Kadena's™ K-Proof module to manage their proofing process. It also uses the platform as an archive-a place to store and find approved proofs and design assets. Through a simple metadata system, users quickly search through thousands of files, images, and die-lines, saving time for similar projects, and reducing the risk of recreating existing materials.
The company now considers Cenveo one of its key partners. It's an ideal situation, because Kadena™ connects the firm's designers with Cenveo and third-party vendors, streamlining the entire production process, and paving the way to an even more successful future.
Managed Supply-Chain Solution for a Healthcare & Nutrition Leader
Managed Supply Chain Solution for a
Healthcare & Nutrition Leader
The Business Scenario
For large companies with many divisions, controlling printed product costs can be a tangled mess. And since millions of dollars are at stake, the consequences of getting it wrong are serious.
Consider this global healthcare company, a division of which had a litany of print vendors-and a fragmented procurement process. When brand managers needed marketing materials, they rarely put jobs out to bid. Instead, they called the vendors they knew best, regardless of whether they were right for the job. The end products were often costly, and, in some cases, strayed from corporate guidelines-a dangerous scenario for a healthcare company.
The firm realized it needed to regain control of its print sourcing process, maintain the integrity of its brand, and control spending.
The Cenveo team reviewed the company's sourcing needs and proposed a turnkey solution: It would install two Cenveo staff specialists at the firm's divisional headquarters. The staffers would manage the division's print budget-and control its spend-by using K-Source, the sourcing module of Kadena, Cenveo's innovative technology platform.
The system was up and running fast; it now manages jobs across twelve third-party vendors and seven Cenveo production facilities. Working with K-Source, the staffers bid out jobs and award them to the right vendor at the right price-with complete transparency. Plus, K-Source generates quarterly business reports that show how the company's money is being spent, how vendors are performing and that track savings.
The division now relies on Cenveo to source most of its print products, including packaging inserts, labels, and coupon booklets. Kadena optimizes the process-it tracks jobs from start to finish on a single platform-and the company plans on adding Kadena's analytics module, K-Insight, to unlock even more process gains. Best of all, the company is enjoying the benefits of a consolidated sourcing system while saving on spend. And at the heart of the operation is Cenveo-and Kadena.
Custom Data Solution for a Data Publishing Innovator
Custom Data Solution for a
Data Publishing Innovator
The Business Scenario
Today, a business is only as future-proof as its technology. Consider the Atlanta-based company that publishes a portfolio of well-established industry guides, each of which has a loyal customer base. In the words of its main investor, the company's infrastructure was like an aging jalopy held together "with bailing wire and duct tape."
The diagnosis was hardly an exaggeration. The guides-rich with valuable marketing data such as member profiles, organization and location details-were being compiled from databases so old, they required manual, resource-intensive maintenance. They were in no condition to support the company's new digital product strategy.
The owners saw great potential in their investment-the printed guides were successful, and their data could be mined to produce ancillary products-but the company's technology and eCommerce infrastructure was holding it back.
The challenges were clear: To better manage its content, the firm needed to update its infrastructure; and to sell its digital products, it needed to develop a user-friendly web interface.
The Cenveo team offered a custom, future-proof eCommerce solution built using its flexible technology platform-Kadena.
Using Kadena technology, Cenveo replaced the company's relational database with an updated one, and swapped its legacy composition engine for a more flexible one. It also redesigned and rebuilt all of the company's product websites.
By re-engineering the back end of the company's operations using Kadena, Cenveo changed the way the firm collects, stores, produces, and delivers its products. In a few short months, the company caught up on 25 years' worth of digital transformation. The result? The company updates its directory data with ease, and can deliver digital versions of its products through its websites. Plus, it now has a scalable platform on which it can deploy new products-for new markets-for years to come.
The firm now relies on Kadena as a key growth driver. Its main asset is still the data, but by repurposing it using technology, it has unlocked new value for its users, its advertisers, and itself. The firm is already planning to sell enhanced data products to new and existing channels, and to offer ancillary data services.
The company envisions possibilities it never could before. And it's doing so thanks to Cenveo-and Kadena technology.
Agile Fulfillment Solution for a Manufacturing Company
Agile Fulfillment Solution for a
The Business Scenario
As manufacturing companies grow, they often choose to store and distribute their own promotional materials-only to regret it later. One such firm, a global HVAC manufacturer with more than 500 brands, did just that. It was filling ongoing requests from more than 2000 distributors, and soon found it was spending too much time taking orders and shipping printed materials-time it could invest instead in growing its own business.
When the company’s directors looked for a firm to take over the process, they turned to Cenveo.
Cenveo manufactures and assembles all forms of printed content-from simple one-sheet mailings to complex multi-piece customer kits; it also stores inventory and ships end products to their final destinations. Most important, Cenveo uses an innovative technology platform, Kadena™ to automate the process. Orders are processed on time, inventory monitored automatically, and packages shipped promptly.
The Cenveo team built its solution around Kadena’s K-Center, a powerful eCommerce portal that for this company acts as a virtual storefront-enabling distributors to enter orders right from their desktop or mobile devices. Plus, Cenveo added a Single Sign-On (SSO) solution, so the company can secure access to the system via approved user credentials, and a Business PayPal solution, so distributors pay for their materials without having to access their own PayPal accounts.
The company directors now leaves the distribution of promotional materials to Cenveo, and uses its time to focus on their core operations. They're also considering adding additional modules to their system. With K-Insight, the firm will be able to track which distributors are ordering materials, and which of their products are generating the most interest. With K-Design, they'll be able to offer printed materials with variable data, so distributors can customize materials with their own contact information.
In short, the company has relieved itself of a time-consuming, laborious process—while giving itself more control over the operation. Thank you, Cenveo, and thank you, Kadena™.
Digital Asset Management for a Leading Software Company
Digital Asset Management for a
Leading Software Company
The Business Scenario
Manufacturing consumer products comes with a myriad of content requirements. User guides. Inserts. Brochures. Packaging. The list is endless-and so are the challenges.
Take a leading software company based in Menlo Park, California. An established business, it was spun-off quickly from its parent entity, and had to rebrand itself within a short timeframe. It had few printed materials to work with, its digital assets were “all over the place”—and it was seriously challenged in setting up multiple new production processes in parallel against a strict timeline.
Yet, the company was sure of one key fact: It was better to create an efficient and scalable process now-and one that could grow it as it did-instead of waiting and having to fix mislabeled, mismanaged, and misused assets at a later date.
It asked Cenveo for help.
The Cenveo team could see that the company needed a robust and extensible system, and proposed a solution using Cenveo’s Kadena™ technology platform. The idea was to implement two of Kadena’s expert modules: K-DAM, a robust digital asset manager, and K-Proof, its virtual proofing application.
With K-DAM, the company's designers are able to store and manage their logos, images, and other digital assets all from a central location. They can assign appropriate permissions to outside vendors, and easily replace used assets with newer versions, virtually eliminating the risk of printing an outmoded piece. Even better, the Cenveo team standardized the firm's storage structure and protocols, so that searching through files is a now breeze.
K-Proof makes it easy for the various members of the distributed production team to collaborate during the proofing process. In this case, the firm's designers communicate with pre-press personnel directly from Kadena™-reviewing proofs, marking them up, replacing assets, and approving collateral items as "ready to print." The process not only replaced error-prone emails, but eliminated miscommunication, and prevented legacy artwork from being published.
The company now prints more than five million dollars worth of materials ever year-and continues to store its assets and run its projects through Kadena™ It looks to Cenveo as a partner, turning to the team when new projects require new solutions.
It's a productive relationship, because as the company's needs grow, so does Kadena™-ensuring a smooth operation now and a scalable solution for future success.
Dynamic Mail Communications for a Utility Provider
Dynamic Mail Communications for a
The Business Scenario
Service announcements. Billing statements. Legal notifications. The amount of mail communications generated by service companies is staggering-and controlling those communications, and the associated costs, can be a complex, time-consuming and error-prone task.
Consider this West Coast gas and electric utility provider. The company sent out over eight million pieces of mail every month. It had to coordinate numerous vendors, update mailing lists manually, and chase countless internal approvals before releasing a newly designed piece. The process was far too cumbersome, time-consuming, and costly.
The company set out to streamline its operation with specific objectives. It wanted to consolidate its vendor base, automate the process, and minimize the risk of human error. The Cenveo team suggested using Kadena™—Cenveo’s innovative technology platform. By doing so, the company would need only one vendor— Cenveo, and one platform— Kadena™ Plus, it could update mailing data, choose templates, revise proofs, and release jobs— automatically.
Cenveo built a solution around three Kadena™ modules: K-Center, K-List, and K-Proof.
- K-Center is a powerful B2B portal that enables the company to track the day (and even time) each piece of mail arrives at a recipient’s home. With K-Center, the company now has a single point-of-control, from where it can activate and manage the execution of its mail communications programs.
- K-List allows the company to update current lists and upload new ones directly into Kadena™ It scrubs the list of redundancies, replaces missing data, and optimizes it to leverage deep shipping discounts. This module alone hugely simplifies the production process —and virtually eliminates risk of human error.
- K-Design enables company employees to assign templates to individual mailings, review proofs, mark up changes, approve jobs, and release projects. And since all communication is done within Kadena™, there are no faulty emails, miscommunications, or shipping delays.
The company now enjoys a streamlined process with one vendor, maintains its own data, and directly controls its own proofing process.
Most important though, is the bottom line. The company has turned its legacy mailings activities into a dynamic mail communications program-saving time, reducing human error, and cutting costs significantly. And Cenveo and Kadena™ made it happen.